Behind the scenes

For the belairdirect commercial, Action Picture Car Inc. managed every stage of the picture vehicle coordination process to bring a real automotive stunt to life on screen. Our team sourced and purchased the vehicle, then transformed it to meet the production’s creative and technical requirements.

We removed the engine, prepared the vehicle for the stunt, and ensured it met the safety requirements for filming. We also transported the vehicle to set, coordinated every logistical detail, and worked alongside the production and stunt teams to keep the shoot running smoothly.

Every step required careful planning, technical expertise, and seamless coordination. Most importantly, the stunt featured in the commercial was performed for real. The production relied on a physical stunt—not CGI—to capture the action, showcasing the craftsmanship and preparation behind every scene.

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